Add Point of Purchase Displays to Your Business

Point of purchase displays are stands that you can move around your store, but most store owners place them near the cash register. You stock the displays with small or under-selling items, and customers will add these items to their carts while waiting in line for their turn at the register. These items can range from mittens, to batteries, to candy bars. You can fill a display with any item that can fit.

Using a display to show off select items to customers is a smart marketing strategy that pays off. Customers always have an item on their list that they need, but sometimes forget to add to their cart. Batteries are a big one. Everyone needs batteries. Candy bars are also popular. Many people simply purchase bars as a substitute to lunch while working.

All small businesses need to modernize at one time or another during their life cycle. However, some small businesses do not, instead choosing to do things the way they have always been done. Some businesses do not have websites. Some businesses do not utilize social media. Some businesses still require cash for customers to pay for goods and services.

If you run or own a business that does not utilize point of purchase displays, thereby allowing customers to view a wider sample of goods and services that you offer, you may miss out on their business. To really understand why displays are important, we need to understand the benefits of credit and debit cards.

Bank cards are everywhere nowadays. Customers use cards for almost all transactions. There are even people out there who use bank cards for every transaction. After all, a bank card, especially a credit card, is more secure than cash, easier to use than cash, and is lighter than cash. Cash can rip, tear, be no longer valid, be lost, and can be invalid for specific purchases.

There are businesses out there that do not accept bills higher than twenty dollars for purchases. You may even run such a business. However, with a credit card, you can accept purchases at any purchase limit, easily, quickly, and securely.

The reason we bring up the advantages of cards versus cash, is that people have a finite amount of cash in their pockets, but credit can be limitless. While a customer may be cautious about adding another item to their shopping cart while using cash, but they will be much more carefree when using cards.

This can be a very big advantage when customers are waiting in line. They are looking around, waiting for their turn at the register. They see your goods and products in a point of purchase display. If a customer has a credit or debit card, he or she may rationalize adding another item to his or her cart. This decision just may not be possible when paying with cash, especially if a customer comes to the store to purchase a specific item, and only has cash for that item.

With all these advantages, there must be a catch, right? No, points of purchase displays are affordable, easy to install, and pay for themselves in a short while, depending on your revenues and cash flow. Making such a purchase can only help your business, even if you start with one display before adding more to your store. The results will speak for themselves.

If you do not have point of purchase displays, but you are considering adding them to your store, and you are interested in reviewing point of purchase display manufacturers, you should consider visiting Brown Packaging. We service businesses in and around Burlington, The Golden Horseshoe, Ontario, and the GTA. For more information on the benefits of displays, please visit us online at our website today.