Consider the “Look” of Packaging for Your Corrugated Boxes

Does this scenario seem familiar?

Bob is a small business owner. Bob’s products are good and they sell well, but he wants to sell more products every month. Bob notices that the “look” of his product packaging is a little lackluster. While he is not sure how much of a difference the packaging will make, Bob decides to upgrade from bare plain cardboard boxes to some illustrative corrugated cardboard boxes for his products, and they begin to sell better.

Bob realizes that the “look” of his product packaging is just as important to his customers as the functionality of the products themselves.

This is a common scenario that many small business owners and operators experience. It is tempting to think that a customer will purchase a product because he or she needs that product, and they often do. However, customers purchase specific products from specific vendors because they want to.

By switching to new and improved corrugated cardboard boxes, more customers will want to purchase your products as well, just like Bob experienced.

Packaging is packaging, or so people think. Packaging is so much more than its functionality. Packaging needs to look good as well. As an extension of the product that it houses, a product’s packaging also has to look nice. At best, it has to share a color scheme, and complement the product it houses. At worst, product packaging needs to look presentable.

Design Options for Corrugated Boxes

Corrugated cardboard boxes are incredibly versatile. You can design them in a variety of shapes and sizes, and with as many sides as you want. The stereotypical 6-sided cardboard box no longer applies here.

If the products that you want to package have a unique shape, you can order corrugated cardboard boxes specifically for these items. A snugly-fitting cardboard box and interior padding (e.g. packing peanuts) is a great way to ensure that your products are protected while in transit.

You can also design your cardboard boxes as thin or as thick as you want, with varying degrees of surface area hardness. If you have never used cardboard before in your product packaging, you will soon find out just how versatile it is.

How to Stylize Corrugated Boxes

Cardboard is great to print on. You can create high-quality sticks, labels, and more to place on the surface of your corrugated cardboard boxes. The ability to do this will positively affect the appearance of your product packaging.

Here are some things that you may want to print for your boxes to improve their appearance, but also to inform customers to a greater degree about the products and your business as well.

  1. Logo
  2. Slogan
  3. Product information
  4. Store contract information
  5. Promotional details for the store/product
  6. A random fact (many famous companies do this or used to do this, like McDonald’s or Snapple)

 

The “look” of corrugated boxes matters a lot, especially to customers. Improve your product packaging and your sales will increase. The more personable and approachable your products are, the more interested customers will be in them.

Your product packaging not only need to be functional, it needs to be fashionable as well. Brown Packaging, with satisfied clients and customers in and around the Burlington, The Golden Horseshoe, and the GTA, Ontario areas, can help. For more information, please visit us online at our website today.

  1. Design the product packaging you want, on a budget that you can afford
  2. Corrugated cardboard boxes are the perfect canvas for your packaging design needs
  3. The “look” of your product packaging, even when just corrugated cardboard, may be the deciding factor in a sale