Consumers Prefer Corrugated Containers in the Grocery Industry

Every item that we purchase was shipped in corrugated containers, plastic containers, or wooden boxes. Shipping is an inevitable part of the shopping experience and it directly affects our daily lives. YouGov surveyed 7,086 consumers, from seven European countries, including, Belgium, France, Germany, Italy, Netherlands, Poland, and Spain. It asked participants what type of shipping medium they preferred for groceries and fresh produce. The majority of consumers preferred corrugated containers.

7,086 consumers were asked what type of shipping container they preferred to display fresh produce in a grocery store. 4,857 (68 percent) preferred corrugated containers, while 32 percent chose plastic. Corrugated containers are recycled after use and are far less likely to contain contaminants. Plastic containers are reused numerous times, require washing, and are heavily reliant on proper care.

The same consumers were asked if either shipping medium would be the deciding factor for a purchase. 41 percent claimed that their decision wouldn’t be swayed by the use of either, but 85 percent of the remaining 59 percent claimed that they were far more likely to buy fresh produce that was displayed in corrugated containers.

“The findings show that paper and corrugated remain the most popular form of packaging across major countries in Europe. Conclusion: the results show that consumers are significantly more likely to purchase groceries, including fruit & vegetables, if they are displayed in paper based containers than if they’re displayed in plastic,” said Secretary General Angelika Christ of FEFCO.

Corrugated containers are a trusted shipping medium that has carried the bulk of the workload in the shipping industry for most of the modern era. They are a cost-effective method of shipping that is easily recycled after use. Brown Packaging supplies corrugated containers to businesses in Burlington, the Golden Horseshoe, throughout the GTA, and all of Ontario. If you have any questions about our products or services, please feel free to contact us today.