Have a Limited Advertising Budget? Use Point of Purchase Displays

 You need to advertise for your store and we can help! Don’t worry, this is very easy to do!

There are so many different types of advertising mediums available to use in your store. Here is just a small list of popular commerce advertising formats.

  1. Television commercials
  2. Movie product placements
  3. Wall posters
  4. Business cards
  5. Flyers
  6. Newsletters
  7. Social media profiles

All these options, no matter how simple, common, or basic they may seem, can cost a lot of money. If you are an entrepreneur, or you run a small mom and pop business, you may not be able to afford these advertising mediums. The main issue with all of them is that they are not built to last. They are short-lived and cyclical. If you want to continue advertising using one of the mediums above, you will need to continue paying for the privilege.

Not so with POP displays. POP displays can be permanent fixtures in your store. You can keep a POP display for years without worrying if your customers are paying attention to it, or looking over the products you have stocked in it.

Why Point of Purchase Displays are Built to Last

POP displays are built to last because of their purpose, which is to host and secure merchandise for customers to look through and to buy. In the process, customers may lean against the display, press the weight of their hands in the product shelves, and more. They may bump into it, some products that are being held by the display may be sharp or at least have a protruding edge. 

All these different variables and issues mean that a POP display has to be strong and durable enough to withstand 100s of regular sales days in your store. In any given day, 100 or more customers could interact with the display.

The side benefit from this durability is vitality. POP displays, if you take care of them, can last a long time. This feature makes POP displays an affordable long-term advertising solution for small businesses. If you do not have a POP display yet, consider purchasing one and seeing the results for yourself. You will not be disappointed.

How to Order Point of Purchase Displays

Ordering a POP display is simple. First, you need to find a POP display manufacturer. Usually, POP display manufacturers will also sell corrugated and non-corrugated cardboard. POP displays are also made of cardboard. Second, ask the manufacturer to create a POP display for you. Test out the display and, if you like it, order some more for your store.

Ordering the right POP display for you is a bit more complex. Before you meet with the manufacturer, make some notes on what you want. What types of products will the display hold? What will the dimensions of the display be? How strong/durable do you want the display to be? Do you want the display to have surface designs like illustrations or photos? Answering these questions will help you find the right manufacturer to fulfill the order.

Point of purchase displays are great advertising mediums if you are looking for an affordable, long-term solution to paying for your business’s advertising and marketing. Point of purchase display manufacturers like Brown Packaging in Burlington can provide you with some great POP displays. We have happy clients in The Golden Horseshoe and the GTA, Ontario, as well. For more information on the benefits of POP displays, contact us online at our website today.