How Point of Purchase Display Manufacturers Can Help Increase Product Sales

The easiest way to increase product sales is to directly target your customers where they shop. Research has proven this and point of purchase display manufacturers are a great tool to enable this even further.
Think about it like this.

When your customers shop, they are more willing to spend. Whatever their reasons, they are visiting a specific establishment for one purpose or another.

And this is where point of purchase displays come in. Point of purchase display manufacturers help you create displays that influence your customers while they shop. A properly-created display can help sell products to customers that they weren’t even aware they wanted.

It All Starts with the Assembly of Your Point of Purchase Displays

The product being sold should match the display it’s being sold in. Point of purchase display manufacturers can help you with this.
How a customer feels about the product will be determined by how the display itself overshadows its holdings. For example, if the displays colors don’t work well together, it will cause the customers to have a negative view of what is being sold – since it doesn’t look like the product was meant to be sold in that specific display.

This is because the display’s own marketing scheme is helping customers decide the products’ worth. In that sense, whether or not a display seems ‘intrusive’ against allowing customers to pick up products will also play a role in whether a product will be sold or not.
For example, if a point of purchase display is being used to hold tabloids and magazines, but the construction of it does not allow customers to be able to flip through a few pages to see if they want to buy it, then the customers will be less interested in buying it since the initial flip through is an important part of their decision to buy the tabloid.

Point of Purchase Displays Influence the Buyer’s Mood

By now, it’s pretty clear that point of purchase displays influence the mood of your customers. In a brightly-lit, spacious store, a display is easier to see, and products easier to promote.
If a display matches the interior of the store – from the walls, to the cashier’s smile, to the product décor, then it’ll become much easier for the customer to rationalize taking time away from their predetermined shopping list to think about adding one or two more items to their list.

Since products displayed are usually all products meant for convenience (food, snacks, magazines), then it makes sense that a point of purchase display shown properly to customers finalizing their purchases will enhance, rather than detract, from customers’ experiences.

Choosing the Right Point of Purchase Display Manufacturers Is Key

A lot of thought goes into what makes a perfect point of purchase display. While the product manufacturer should have a good understanding in how to sell their product, re-sellers can also benefit from choosing the right point of purchase display manufacturers for their needs.

Brown Packaging is located in Burlington, Ontario, but we offer our services to clients in the Golden Horseshoe, the majority of the GTA and all of Ontario. If you have any questions about point of purchase displays, feel free to get into contact with us today.
  • Products can be exposed to potential sales based on whether or not customers like the point of purchase display.
  • A product being sold should match the display that they are being featured in.
  • POP displays need to fit the theme of the store they are being displayed in.