Improve Your Packaging and Design to Drive Sales

Does this scenario seem familiar?

Alice has a company. She is making lots of money, but she wants to increase the potential of her underselling products to be able to sell just as well as her other products. Alice notices that the design of her product packaging has not been changed in a while, and she figures that if she changes it, her products will sell better. Alice believes that updating packaging designs adds a form of inherent vitality to a product.

Alice updates the packaging of one product as a trial. That product sells better within a few weeks, so Alice repeats this trial with another product. Over time, Alice continuously updates the design of her product packaging, and reaches her goals.

Why does this occur? Well, if you are wondering this, this article is for you!

Every business wants to increase sales. This applies to both big and small businesses. The more positively a customer interacts with product packaging, the more likely it is that a customer will purchase that product. You want customers to linger with the product in their hand, rationalizing the purchase of said product, all based on the initial reaction a customer has with the product’s packaging.

Naturally, the better looking product packaging is, the more sales your company will close. This is simple cause and effect. Even more so, this effect is not static. You can increase the probability that your products will sell by improving and upgrading their packaging design over time.

Simply pick an arbitrary time interval, like 1 year, and update at least some of your product packaging after every chosen time interval. This is a simple way to continuously update your packaging, and your sales reports, over time.

Why is Product Packaging and Design Important?


Product packaging is important because it is often the first impression that a customer will have with your products, if they have not seen your products online or in-store before. In addition, product packaging is important because it houses your products. Products need to be kept safe if you want the products to be delivered to your customers intact. Every product that breaks during transport is a product that needs to be replaced, with the company covering the costs.

Product packaging design is also important. A good design can create a customer. A bad design can turn away a potential customer. You need to be able to create a good packaging design that does not detract from your products, but also does not overshadow them. This is a skill that can be built up over time as you design more and more products and product packaging.

How Can I Find a Good Packaging and Design Manufacturer?

Packaging and design may seem like a science, but it is really an art. Not every strategy will be applicable to every product packaging. Sometimes, it takes a keen eye to see the perfect packaging design for your products. Skilled packaging and design manufacturers like Brown Packaging can help you, as they have helped countless clients like you in and around Burlington, The Golden Horseshoe, and the GTA, Ontario. For more information regarding product packaging design, please visit us online at our website today.

  1. Product packaging is not a one-time deal. It can be improved and upgraded until you find the perfect design for your product packaging.
  2. Packaging is one of the most important elements of a product, since it is what the customer will see first.
  3. One of the best assets to help you create great packaging is a skilled packaging and design manufacturer.


About Brown Packaging | Packaging & Design | GTA & Burlington, Ontario

Brown Packaging is a leading packaging and design manufacturing company that delivers eco-friendly packaging solutions for any type of business. We facilitate how a business ships and displays their products and we service Burlington, the Golden Horseshoe, the GTA and all of South Western Ontario. Our extensive line of innovative recyclable and high-quality products include custom made Point of Purchase Displays (POP Displays), corrugated boxes, die cut boxes and flexo printed boxes. We also design and produce exclusive floor, pallet and counter displays and stands. For more information, contact us online at our website today.