Packaging and Design: Understanding the Industry Using Statistics

Packaging and design is an important aspect of the advertising industry. Effective packaging and design can make or break a product. Finding the right packaging and design manufacturer is an essential step in bringing your product to life. Don’t let your hard work fade into obscurity. Hire Brown Packaging, a packaging and design manufacturer that possesses a team of professionals who will help you turn your product from a concept into a tangible item.

Whether we like it or not, the advertising industry is based on statistics, trends, and outcomes. Packaging and design is one of the many categories found within the advertising industry. The purpose of this post is to highlight the importance of packaging and design as an overall driving force in the advertising industry.

Worldwide, packaging and design is valued at around $425 billion annually. On average, it grows at a rate of 3.5 percent per year. Listed below are the packaging and design market shares for each region of the world.

  1. Europe – $127 billion
  2. Asia – $114 billion
  3. North America – $118 billion
  4. Latin America – $30 billion
  5. Other Countries – $30 billion

Every packaging and design manufacturer relies on specific materials. Without these materials, the end product would not exist. Listed below are the materials that are most used by a packaging and design manufacturer.

  1. Paper – 36%
  2. Metal – 17%
  3. Plastic – 34%
  4. Glass – 10%
  5. Other – 3%

Of course, there are many different industries that use packaging and design. Listed below are the most popular industries that rely on this form of advertising and their market shares in real dollars.

  1. Beverages – 18%
  2. Food – 38%
  3. Pharmaceutical Products – 5%
  4. Cosmetic Products – 3%
  5. Other Products – 36%
  1. Food – $161 billion
  2. Beverages – $76 billion
  3. Pharmaceutical Packaging – $21 billion
  4. Cosmetic Packaging – $13.3 billion
  5. Other – $153 billion

It is pretty easy to see why packaging and design is a major industry and why it plays a vital role in the success of any product, especially products related to either the food or beverage industries. Don’t ignore this important step. Brown Packaging is a packaging and design manufacturer and we are here to help you with all of your design questions. We are located in Burlington, Ontario. We serve customers throughout Toronto, the Golden Horseshoe, the GTA, and Canada.