Part 1: Questions to Ask When Designing Point of Purchase Displays

Are you interested in having point of purchase displays created for your business? They are a great way to advertise, but there are several key questions that you should be able to answer before contacting point of purchase display manufacturers. Brown Packaging is here to help you understand these questions and how to find the appropriate answers in order to create you the most effective point of purchase displays possible. In the first part of our series, we look at understanding target demographics and the need to tell a story through point of purchase displays.

Who are your customers? Before you can appeal to a market, you must first understand your market and target demographic. If you are targeting a younger demographic, you will need to use modern lingo, themes, and more. If you are targeting families, your point of purchase displays will hit home the concepts of reliability, healthiness, and togetherness. Point of purchase displays require extensive research into target demographics as they are usually created to cater to a very specific demographic.

What kind of story are you trying to tell with your point of purchase displays? If you plan to plaster them with images and text, they will fail. You need to engage consumers through a story. For example, Lucky Charms cereal relies on the story of Lucky the Leprechaun who is trying to escape the children who want to steal his pot of gold. Point of purchase displays featuring Lucky will show him running away from the children with his pot of gold in hand. The stories don’t have to be worthy of awards, but they should function enough to draw the customer in.

Brown Packaging isn’t like other point of purchase display manufactures, we are committed to providing a high quality service to our clients in Burlington, the Golden Horseshoe, throughout the GTA, all of Ontario, and more. Check back next month for part two of our point of purchase displays series which identifies the important questions to ask when designing point of purchase displays.