Part 2: Telling a Story with Your Point of Purchase Displays

A major component of advertising is a products ability to tell a story, point of purchase displays are one of the best ways to accomplish this. Point of purchase display manufacturers must identify a client’s goals, the narrative they intend to tell, and a realistic way to approach the subject. Brown Packaging has developed a guide to help you understand how you can use point of purchase displays to directly increase your sales.

Using Apple as an example, they invented Siri to give their devices a personality. Siri cracks jokes, helps you find a specific restaurant, conducts Google searches, and more. Point of purchase displays must accomplish the same goals. Through the artwork on your point of purchase displays, you must establish a narrative. The goal is to draw consumers in with this narrative and to have them engage with your product on a personal level.

One of the easiest ways to achieve this through your point of purchase displays is to establish why your product is different. Why should a customer choose your product over your competitor? Using your point of purchase displays, you must compel them to make the purchase. If you are selling a chocolate bar, you must stress the strong flavors of your family crafted recipe. If you are trying to sell a pair of headphones, your point of purchase displays need to convince the customer that your product is durable and capable of surviving through all sorts of rigorous activity. Point of purchase displays are there to tell the story and to convince the consumer that your product is better, has unique features, and is worth their time and money.

Brown Packaging specializes in point of purchase displays. Unlike other point of purchase display manufacturers, we take the time to get to know all of our clients and to help them develop a plan that caters to their needs. We offer our products and services to clients in Burlington, the Golden Horseshoe, all of Ontario, and the GTA.