Part 4: Bring Your Point of Purchase Displays to Life with Graphics

In this month’s segment, we look at the importance of graphics and capturing the attention of consumers in point of purchase displays. Most point of purchase display manufacturers will stress the importance of using graphics in point of purchase displays. They create emotion and relevance, two important features that a consumer requires to make a purchase. Brown Packaging has created this guide to help you learn how to create influential point of purchase displays.

When designing point of purchase displays, you must find a way to create a moment for the consumers. Capturing their attention with the use of captivating graphics, helps them transition into the education stage. Once a consumer is engaged in the education phase, they are actively learning about your product which will increase their overall interest in buying it. The average consumer has a short attention span, thus it is essential that your point of purchase displays capture their attention quickly and convince them to buy your product.

Graphics used in point of purchase displays can also help consumers understand the application of your product. If you are selling a complex item, the last thing you want is to confuse your customers. Consumers need to be babied without your intentions being obvious. Explain how to use your product, the benefits of using it, why it is better than your competition, and the long-term savings your product will provide. Tie this into the education stage and you will be well on your way to creating effective point of purchase displays.   

Most point of purchase display manufacturers care only about selling their product. Brown Packaging takes the time to produce high quality point of purchase displays for all of its clients. We offer our services to clients throughout Burlington, the Golden Horseshoe, the GTA, and all of Ontario. If you have any questions, please feel free to contact us today.