Part 5: Designing the Right Point of Purchase Displays

In part five of our guide, we outline the importance of choosing the right point of purchase displays for the job. There are many different types of point of purchase displays and it is important that you find one that properly caters to the needs of your business. Brown Packaging has created these guides in order to help our clients understand advertising and the awesome potential of point of purchase displays.

First, a business must decide whether they want disposable or permanent point of purchase displays. Take the time and discuss this decision with your point of purchase manufacturers. If you elect for a disposable point of purchase display, expect a shorter lifespan and that the display will be manufactured out of corrugated material. On the other hand, permanent displays are made from stronger materials and they have a much longer shelf life. Which one you choose completely depends upon the budget of your company.

Next, you must decide what type of point of purchase displays work best for you. Are you interested in tabletop stands, counter displays, floor standing displays, wall mount racks, pegboard displays, slatwall displays, slatgrid fixtures, hanging displays, glass display showcases, and may other types of point of purchase displays. The different types of point of purchase displays have a profound impact on sales and your company’s brand. Ensure that it is properly maintained by applying an efficient and effective point of purchase displays.

Brown Packaging understands point of purchase displays. Unlike other point of purchase display manufacturers, we care about our clients and offer them a high quality service. We offer our products and services to clients in Burlington, the Golden Horseshoe, the GTA, and all of Ontario. If you have any questions about our company, please feel free to contact us today.