Part 7: Incorporate Videos Into Your Point of Purchase Displays

In party 7 of our monthly point of purchase displays guide, we take a look at the importance of integrating videos into your point of purchase displays. Most point of purchase display manufacturers avoid using video because they lack familiarity with the format. Brown Packaging believes video is a great way to build upon the narrative that surrounds your products and services.

Why Video For Point of Purchase Displays?

When advertising with point of purchase displays, the goal is to be concise and to the point. Space is limited and you need to attract a customer before it is too late. However, with the help of video, a business can ensure that their product is being properly advertised by making use of multimedia that was produced for other projects.

If your company created commercials for your product, why not put them to use in your point of purchase displays if they help increase the desirability of your product? However, ensure that the production quality of your video is high. You do not want to use amateur footage that will make your product appear unprofessional and the material must help, not hinder, potential sales. You will also need to make sure that your point of purchase displays have access to electricity, after all, you cannot display video without access to an electrical outlet. You can make use of batteries, but this will increase the cost of maintaining your point of purchase displays.

Brown Packaging specialize in point of purchase displays, and unlike other point of purchase display manufacturers, we encourage clients to incorporate video whenever possible. We build point of purchase displays for clients located in Burlington, the Golden Horseshoe, the GTA, and throughout all of Ontario. Contact us today if you have any questions. We would be more than happy to help you out.