Part 8: Maximize the Yields of Your Materials

When using point of purchase displays to advertise your products, it is important that your display is manufactured from a material that can increase your exposure by displaying an appropriate amount of your merchandise. In this month’s segment of our point of purchase displays series, Brown Packaging is discussing the importance of choosing the right materials for your point of purchase displays.

Finding a way to maximize the yields of your materials allows you to properly advertise your product. The most common materials used in point of purchase displays are wood, plastic, and metal. They are used in various sheets, fixtures, and other shapes and designs. By efficiently using each sheet, you can produce more shelves per sheet. Finding ways to maximize yields will save you money on your budget and it will allow you to produce more point of purchase displays, thereby increasing the exposure of your product.

Still, point of purchase displays can be bulky. Using the right material will allow you to easily pack and ship your displays at a reduced cost. A bulky display is harder and more expensive to ship. Using a material that is easy to ship and assemble will save you time and money. On average, metal is 45-50 percent more expensive than a basic wire frame and it weighs 30 percent more. However, your products might be heavier and require metal. As a business, you must understand your material requirements and adjust your point of purchase displays as required. Understanding material economics will help you stretch your budgets and get the most out of your marketing efforts.

Brown Packaging understands the point of purchase display industries. Some point of purchase display manufacturers care only about the sale, here at Brown, we care about our clients and we work hard to provide them with a high quality of service. We offer our point of purchase displays to clients in Burlington, Toronto, the Golden Horseshoe, the GTA, and all of Ontario. If you have any questions, please feel free to contact us today.