Point of Purchase Displays Part 10: Establish a Budget

In our previous segment about point of purchase displays, we highlighted the importance of investing in your idea and running with it. Investing is a tricky thing and sometimes we become too attached to our ideas. This is a normal outcome and there is a simple way to make sure that you separate your emotions from the business side of things. The quickest way to establish the value of point of purchase displays is to set a strict budget and to tailor your goals accordingly. Brown Packaging manufactures point of purchase displays and we are working on a series of segments to help local businesses understand how to implement successful point of purchase display campaigns.

Like any project, you must establish a budget when contacting point of purchase display manufacturers. Advertising is expensive and you must establish clear goals and a budget if you are to come out of the process in good condition. First decide on what you are trying to accomplish. Once you have decided this, it is time to set a budget for your point of purchase displays. Going in blind will lead to excessive costs and it will make it hard for point of purchase display manufacturers to help you design what you want.

There is a common misconception that you will get ripped off if you establish your budget early. If you are working with shady companies, this may be a reality. However, reputable point of purchase display manufacturers are there to help you design something that will help your company grow and their reputation is on the line just as much as yours. By establishing a budget, you are defining your goals and an exit strategy. These are sound business decisions that aren’t easy to make, but extremely necessary. Budgets help you communicate your goals and will help your advertising company ensure that you get what you want without any surprises.

Things to consider when establishing a budget:

  • Price of your product.
  • Profit margins.
  • Potential sales volume.
  • Length of time you will require your point of purchase displays.

There are other factors to consider when using point of purchase displays, but these tend to be the most important ones as they are tangible numbers that allow you to see the effectiveness of your campaign in relation to how much you have spent creating it. If you are spending more than you are making, clearly your advertising isn’t worth it from a numbers standpoint.

However, numbers aren’t the only way to gauge the effectiveness of an advertising campaign that uses point of purchase displays. It gets trickier when you are asked to analyze the overall influence that point of purchase displays are having on your consumers, on the brand itself, and on the overall recognition of your business. Measurements like those are hard to calculate and nearly impossible to track, yet they are important and worth considering.

In the end, a business must rely on tangible numbers and intangible forces. When all else fails, the budget is the overarching governor that ties the entire process together. Do not get carried away when it comes to advertising and always remember that your brand is important and worth establishing.

Brown Packaging manufactures point of purchase displays and has been working in the industry for many years. We offer a wide variety of services to all of our clients located in Toronto, Burlington, the Golden Horseshoe, the GTA, and all of Ontario. If you have any questions about point of purchase displays, please feel free to contact us today. We would be more than happy to answer any questions that you may have.