Points of Purchase Displays – The Driving Trends You Need to Know About

In the digital age, it's hard to escape the fact that we perform an increasing number of actions online. Nowhere is this more evident than in the retail sector, where the rapid growth of eCommerce continues to grab the headlines.

However, the fact remains that more than 90% of all retail sales are still completed offline. This in turn explains why point of purchase displays remain such a viable marketing channel in 2018.

In this article, we'll appraise the key driving trends behind POP displays, and ask what you can learn from these as an offline retailer.

1. Impulse Continues to Hold Sway | POP Displays

As an offline retailer, the chances are that you're familiar with the importance of impulse buys, which drive significant revenues and tend to take place at the cash register.

This universal trend shows no sign of abating any time soon, while it remains particularly pertinent to in-person retail scenarios rather than those that occur online.

As a general rule, impulse buys continue to account for between 40% and 60% of all purchasing decisions, meaning that it's possible to significantly optimize your conversion rates with a point of purchase display that has been designed to leverage this emotion.

Selecting the right products and promotions is also key, but it's impossible to impart your message or drive interaction without creating an eye-catching display that truly engages potential customers.

2. Balance Remains a Key Watchword in the Market

This leads neatly to the importance of balance, which arguably remains more important than ever in the world of POP and POS displays.

After all, while there's a pressing need for your displays to be visually engaging and creative, they must also be consistently branded and relevant to the product or range that you're trying to sell.

Similarly, they should not distract from the design or the function of the product, particularly in instances where these remain key selling points.

By creating a balanced and holistic approach that considers the demands of both the medium and your products, it's possible to develop impactful displays that can succeed even in especially competitive environments.

3. Buyer Psychology is Still a Key Driver of Offline Sales

We've already one universally applicable trend in the form of impulse buying, and we're going to close with another one that is arguably even more influential in the offline retail space.

We refer, of course, to the importance of buyer psychology, which will continue to have a direct impact on your bottom line and become increasingly in-depth as time progresses.

Take color psychology, for example, which is based on the premise that individual shades are capable of eliciting specific emotions in the human mind. Brands are beginning to understand this in greater detail in an age of big data and integrated marketing campaigns, however, as they look to harness color at alternative stages of the consumer journey.

This requires a fusion of basic color psychology with a detailed analysis of customer behavior, in a bid to ensure that your POP displays are as impactful and effective as possible. Make no mistake; this type of informed approach will pay huge dividends in the current climate, while it could afford you a competitive advantage over your industry rivals.

Leveraging These Trends to Get the Most from Your Point of Purchase Displays

With offline sales set to remain dominant and a number of trends driving this marketplace, there's no doubt that point of purchase displays are more important than ever in 2018.

Leveraging these trends and creating an effective display may be easier said than done, however, which is why you'll need to partner with an expert service provider such as Brown Packaging. As one of Canada's leading point of purchase display manufacturers, we're ideally placed to help you achieve your in-store marketing objectives.

Currently, we serve businesses in Burlington, The Golden Horseshoe, Ontario and the GTA, and would love to add your venture to our list of satisfied clients.

  • Point of purchase displays remain pivotal marketing tools in the current retail market.
  • There are a number of unique trends shaping the POP display market, and understanding these is crucial to your chances of success.
  • Partnering with industry experts manufacturers makes it easier to achieve your goals and realize the full potential of your displays.