Spice up Your Corrugated Containers: 4 Things to Consider When Designing Your Product Packaging

Product packaging might not seem like an important part of the selling process considering most of it is thrown out as soon as the customer receives it. However, putting some effort and attention to detail into designing your corrugated containers goes a long way.
From the general design to the graphics and text to even the materials it’s made out of, your product’s packaging can help convey its value. Packaging shouldn’t be thought of as a production cost but rather an investment in increasing consumer satisfaction and ensuring future sales. In fact, many businesses report a 30% increase in consumer interest when considerable effort was given to packaging.
However, poorly-designed packaging sets a poor first impression on your customers and risks ruining the reputation of your brand. Take the time to decide what factors to consider when choosing the best type of packaging for your business’s use case.

Practicality | Corrugated Containers

Obviously, the packaging you use must be strong enough to protect your merchandise from rough handling during shipping. The better the protection, the lower the chance of an expensive return. Additional materials like air pillows and Styrofoam are common ways to pad corrugated containers, and if the goods are perishable, silicon packets should be added to remove moisture.
And finally, consider more sustainable materials like cardboard over plastic. Keep the weight of the package at a minimum to reduce shipping costs.

Efficiency | Corrugated Containers

Adding to the practicality aspect, packaging should be designed efficiently; that is, space efficient and cost effective.
  • Standardized boxes are easier to stack and fit together without wasted space than, say, rounded packages. More products, then, can be shipped at once, reducing the cost.
  • Many companies choose to use the same packaging design for multiple products to save on overhead cost and time.

Choice of Materials | Corrugated Containers

A lot of thought is put into choosing the materials for packaging. Should a company use convenient and durable plastic or sustainable cardboard? Will the material keep the product in fine shape once it arrives at a customer’s doorstep? Some popular options for most products include:

  • Plastic shrink wrap, generally used to keep multiple similar products together for bulk ordering
  • Paperboard, a lightweight, printer-friendly material ideal for food and retail products
  • Corrugated containers, essentially a reinforced paperboard that is sturdy and flexible, ideal for heavier items

Consumer Relevance | Corrugated Containers

A company selling office supplies is expected to choose readable fonts, professional-looking graphics, and simple designs that promote productivity in its packaging design. You wouldn’t expect to see Comic Sans or candy colors like you would for the packaging to a child’s toy.
Thus, think about who is buying your product and for what purpose when you design the printing. What is the age, gender, occupation, and use case of your main demographic? Aiming for a specific group is always better than trying to appeal to everyone.

Looking for Corrugated Containers for Your Business? Contact Brown Packaging

Whether you sell computer components or home furniture online, packaging should be high on your priority list as a business owner. If you want to outsource product packaging to the experts, call up Brown Packaging, an experienced provider of corrugated containers and packaging design in the Southern Ontario area.
If your business operates around the Burlington, GTA, Ontario, or throughout the Golden Horseshoe and its surrounding areas, let Brown Packaging’s experienced staff design the best packaging solution for your business.

  • High-quality product packaging not only protects your merchandise from damage but can also bring down shipping costs and reduce return rates.
  • Deciding on what packaging to use, whether it’s basic shrink wrap or durable corrugated containers, should be based on your products, your consumer demographic, and your use case.
  • Consider outsourcing the packaging job to Brown Packaging, whose decades of experience in the field can help your business thrive in the Southern Ontario area.