Think Like Your Customer to Increase Sales with a Point of Purchase Display

What does your average customer want? This question should be in the back of your mind as you conduct business everyday. After all, if you cannot provide your customer with what they want, they will check out your competition instead. Customer trust and loyalty means something but if you cannot provide them with the product or service they want, they will go somewhere else.

This is not all bad news though. The fact that your customers went to your store first, even if you did not have the item in stock, shows that they respect you and want to support your small business.

Avoid this common scenario by freeing up shelf space and stock more items with point of purchase displays. They are a great way for your customers to find those little items that are hard to find in most stores, like individual candies and watch batteries for instance. You are not limited to these types of items. You can stock your point of purchase displays with whatever products you are promoting.

Here are two advantages point of purchase displays can offer your business, especially if you are just starting out.

Free Up Shelf Space

Not all items stocked on the typical store shelf really need to be there. While the big items cannot possibly be stocked in a point of purchase display unless you stock posters for instance, which can be rolled up, medium and small items can be. By increasing your inventory with in-demand items, you can increase your revenues without risking the money you spent on the inventory in the first place.

Medium and small items should not be sitting on your shelves if you can use a point of purchase display instead. These displays are affordable to purchase and install in your store, especially since these displays will pay for themselves within a short period of time. Even if you stock your displays with knick-knacks, if those knick-knacks sell well, it is worth stocking them.

Stock Point of Purchase Displays with Food and Beverages

Customers usually run errands after a long day of work, when they are tired and distracted by the day’s events. They may need to grab some food while doing so to increase their energy levels. This need may not even be conscious to them, but they will usually purchase food nonetheless if they pass by a convenience store.

If it is appropriate to your business model, for instance selling popcorn and cans of Coke at a DVD store, you should consider stocking your point of purchase displays with food and beverages. Your customers will be emptying them in no time!

There are so many different types of food and beverage options you can stock your displays with. Options include chips, candy bars, granola bars, packs of nuts, soda cans, and more. The options are endless, allowing you to purchase cheap food in bulk from a wholesaler and selling it at a markup. This is a great revenue stream that you are missing out on, if you have not done it already.

Brown Packaging, based in Burlington, Ontario, is a point of purchase display manufacturer that sells displays to small business clients like you in Burlington, the Golden Horseshoe, as well as the GTA. If you are not based in these areas, that is not a problem. We can ship point of purchase displays to customers across Ontario too. For more information, or to place an order for your very own point of purchase displays, consider visiting our website today.