Treat Your Point of Purchase Displays as an Investment Part 10

Point of purchase displays are an important part of the advertising industry. In last month’s blog post, we discussed the importance of establishing a budget when designing point of purchase displays. As important as budgets are, they set a dangerous tone through the way people think of the word budget. Most commonly, a budget is associated with expenses, but in the case of point of purchase displays, they should be viewed as an investment in your products and brand.


If you look at your point of purchase displays as investments, you will make better business decisions. This may seem like an oversimplification of the advertising process, but your point of purchase displays will more than likely generate additional sales over their lifespan. One of the most common terms you will hear in business is the term return on investment. A return on investment is the amount of capital that your investment generates, also known as the return.

For example, if you spent $100 to build a point of purchase display and generate $200 in sales, you will have made 100% profit on that investment. Using the same scenario, a $900 profit will mean that your point of purchase display yielded a 900% return. If you average out your profit margin over the lifespan of your point of purchase display, you will quickly see that its cost is much less over time than it originally cost. Interested in calculating your payback time? Take the cost of the point of purchase display, divide it by the total profit earned, and multiply it by 365. For example, a $100 display that netted $1,000 will repay its original investment in 36.5 days (100/1000x365=36.5).

Point of purchase displays are a great investment in your business. By placing them in popular retail stores, you will be provided with primetime store space that wouldn’t be possible if your item was competing for shelf space. In addition, your point of purchase displays can be decked out with graphics and your brand. This will help you increase the exposure of your brand and help it stand out in a busy retail store where you are competing with several other similar products. In the end, all of these factors will lead to increased sales and the goal of any business is to sell products.

With this knowledge in mind, it becomes easy to see why point of purchase displays are such a popular option to advertise your business. It is important to capitalize on any advantage that you can in the world of business. In the retail environment, point of purchase displays offer businesses a rare opportunity to steal customers from their competition at a reasonable price. In a scenario like this, your investment will quickly pay itself off and you will convert new customers to your brand by winning them over with your superior product. Without point of purchase displays, that same customer may never have discovered your product. Do not miss out on this easy form of advertising.

Brown Packaging specializes in point of purchase displays. Unlike other point of purchase display manufacturers, we work hard to please our clients and we ensure that they are satisfied through every step of the process. We are located in Burlington, Ontario. Our company offers its products and services to clients in the Golden Horseshoe and throughout the GTA. If you have any questions about point of purchase displays and how they can help you advertise your business, please feel free to contact us today through our website. We would be more than happy to answer any questions that you may have.