Well-Designed Point of Purchase (POP) Displays Can Affect Consumer Purchasing Decisions

Point of purchase displays are materials used for brand promotion, product promotion and special offers. Famous for being a highly efficient strategy to affect impulse and promote sales, point of purchase displays are very effective compared to other types of advertising. Point of purchase displays can be produced in several different styles that can be used in diverse contexts. Placement and design are key in the success of the display.  This kind of promotion has become very popular as effective retail marketing and a growing number of businesses have adopted point of purchase displays as a key part of their marketing strategy. Point of purchase displays can hold the product or simply display it, or a combination of the two, increasing the functionality and reach.

Point of purchase (POP) displays should reach people on an emotional level that will intensify their connection with the product being promoted. If you are thinking about adding a point of purchase display to your marketing plan, remember to focus on prominent features.  Point of purchase displays must be durable and should be used to reach a targeted audience in order to achieve the expected results in a minimum amount of time. It is important to remember that each product is unique and this should be considered during the development of a point of purchase display.

At Brown Packaging, our professional team of designers can help assess your display needs and direct you toward the best point of purchase display for your brand or product.  We strive to exceed your expectations in terms of quality, customer service and value.  We will assist from conception through to placement, as well as ensure all codes and rules are followed.

Brown Packaging is an industry leading packaging and design company, specializing in point of purchase displays.  We have been working with our customers to help them create customized point of purchase displays for more than 40 years.  We proudly service Burlington, the GTA, the Golden Horseshoe and South Western Ontario.